What's New at Shrpa!

  1. Atlas Social just leveled up. Big time. 🚀

    Improvement
    Destination

    Bulk Image Upload

    Stop adding photos one at a time. With Bulk Image Upload, you can pull in your entire photo library from your local drive or cloud storage in just a couple of clicks. Load it up once and you'll have a full well of great visuals ready for posts all year long.

    Multiple Social Accounts

    Running social for your Chamber of Commerce AND your tourism brand? Now you can manage both inside Atlas. Add a second set of social accounts, each with its own interests, calendar, and brand voice, all while sharing the same photo library. One platform, two presences, zero extra hassle.

    Image Editing

    Got a photo that's almost perfect? Now you can crop, filter, and adjust images right inside Atlas without jumping to another tool. Quick edits, right where you need them.

    AI Caption Updates

    When a caption is close but not quite there, you don't have to start from scratch. Just tell Atlas how you'd like to adjust it and get fresh suggestions instantly. Getting the words right just got a whole lot faster.

  2. Know someone who could use Shrpa? Now there's something in it for both of you. 🎉

    Destination
    Promotion!

    We've launched our Get a Month, Give a Month referral program, and it's exactly what it sounds like.

    Refer a colleague at another destination and as soon as they book a demo, you get a free month of service credited to your account. No hoops, no waiting.

    And if they sign up? They get their first month free too, on you.

    It's the easiest way to share what's working, help a fellow destination get access to streamlined social media and the industry's best creator visit platform, and get rewarded for doing it.

    Spread the word. Everyone wins.

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  3. Sidebar glow-up ✨ + New Creator Visit Info 📝

    Improvement
    New Feature
    Destination

    We've streamlined the sidebar to make navigation cleaner and faster, with a sharper focus on everything Atlas Social has to offer. The Collaboration Hub now has top billing, your Website Embeds are front and center, and you'll find your Content Library towards the bottom when you need it.

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    And tucked inside the dropdown? A brand-new Settings area worth exploring.

    Head to Settings > Creator Visit Settings and you'll find a new Creator Visit Guidance field. Whatever you add there will appear at the top of every creator visit brief, automatically.

    Think of it as your standing instructions to every creator you work with, without having to repeat yourself every time. Set it once, and you're good.

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  4. ✨New Feature: Sort and Prioritize Creator Applicants↕

    Destination
    New Feature

    Choosing the right creators just got easier!

    Creator Visits now allow you to sort applicants, helping you quickly focus on the best fit for each opportunity.

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    When a visit attracts a high volume of applicants, you can now organize creators more effectively. Allowing you to surface strong matches and moving creators to the bottom of the list when 4 you aren't considering them for this opportunity. This keeps your review process clear, focused, and efficient, even when interest is high.

    It's a simple improvement designed to save time and help you confidently select creators who best align with your goals.

  5. ✨ Update to Creator Visits — Destination-Owned Adventures! 🎉

    Improvement
    Destination

    We’re introducing an exciting improvement to the Creator Visit process. Going forward, creators will no longer be responsible for delivering itineraries (adventures) as part of project completion. Instead, adventures will now be generated by Atlas, giving your team full ownership and greater flexibility in how they are created and used.

    You’ll continue to receive written creator highlights about each location they visit. From there, Shrpa’s platform will help transform that content into adventures that you control — making it easier to review, refine, and adapt them over time 🙌

    This change provides several key benefits:

    • Full ownership of adventures, with the ability to edit and repurpose them as needed
    • Streamlined approvals and revisions, since updates can be made directly by your team
    • Flexibility to request new or updated adventures in the future, because a location has changed or you want a new way to organize the experience.

    During a brief transition period, some existing visits already in progress will continue using the previous adventure process.

    We’re excited to bring you a more flexible, destination-driven approach to adventures and look forward to your feedback 💬

    Thank you for your continued partnership with Shrpa.

  6. ✨ New Update to Creator Visits — No Itineraries (Adventures) Required for New Projects 🎉

    Improvement
    Creator

    We’re excited to share an important improvement to the Creator Visit process. For all new creator visits going forward, itineraries (adventures) will no longer be required as part of project completion.

    You’ll still be able to highlight the locations you visit and share what you loved about each place with the written word. However, you won’t need to organize them into formal itineraries. This update simplifies the process, streamlines approvals from destinations, and helps you focus on what matters most: creating great content! 🙌

    Your compensation remains the same, now just with less work required.

    Please note: during a brief transition period, some existing visits already in progress will still require itineraries. This will be clearly noted on those projects as you apply.

    We’re excited to roll out this change and look forward to hearing your feedback. 💬

    Thank you for being part of the Shrpa creator community.

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  7. Introducing Atlas Social, Now Available to All Shrpa Customers 🎉

    New Feature
    Destination

    We are excited to bring Atlas Social to every Shrpa destination at no additional cost. This release arrives just in time for the busy holiday season and is our way of giving your team an extra boost when you need it most 🎁.

    Atlas Social helps your destination stay active on social media with far less effort. Connect your Facebook, Instagram, and TikTok accounts, set your preferred schedule, and let Atlas take care of the posting 📅. Your content is pulled from your creator visits, your own uploads, and the unique interests of your community, giving you flexible control while removing the manual work that slows teams down.

    With fully customizable calendars and themes aligned to your destination’s priorities, Atlas Social turns weeks of planning into minutes and gives you more time to focus your creativity where it matters ✨.

    This powerful upgrade is now included with every Shrpa subscription.

    Try Atlas Social today and see how simple it can be to keep your channels active with authentic local content. 🚀

  8. ✨ New Streamlined Sidebar Is Here!

    Improvement
    Destination

    We’ve redesigned Shrpa’s sidebar to make everything you need just one click away. The new layout puts your Creator Suite tools—from Creator Visits and Community Uploads to Photo Walls and Adventure Posts—front and center, so you can jump right into what matters most.

    Your Dashboard and Content Library now sit neatly at the top for quick access, while Settings and account options are tucked under the dropdown for a clean, organized experience.

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    This update arrives just in time for our upcoming Atlas Social product—keep an eye out, it’s landing in your sidebar soon!

  9. 🌟 Consistency on social has never been easier!

    New Feature
    Destination

    Captivate your audience with vibrant, consistent content—powered by your Creator Visits and enhanced by your favorite photos.

    The latest version of Social Snapshots is Shrpa’s newest feature, designed to deliver a steady stream of ready-to-use social media posts created just for your destination. By tapping into your Creator Visits, Community Uploads, and even content you bring to the platform, Social Snapshots transforms your visuals into engaging posts—without adding to your workload.

    Why it matters:

    ✅ Consistent social presence—fresh content you can post weekly

    ✅ No extra work—automated, AI-assisted content creation

    ✅ Authentic stories—built from your real adventures and local perspectives

    What’s Next?

    We’re excited to bring this to destinations everywhere as this really begins to show Shrpa’s vision of providing the end-to-end UGC solution. But this is just the beginning. We already have a full list of the potential next improvements we want to enable. Keep an eye out for these improvements over the coming months, and let us know what improvements you would like to see first. We always use customer feedback to help us organize our product improvements.

    Stay active and engaging on social media—without increasing your overhead!

  10. Introducing Custom Collabs: Work with Creators on Your Terms!

    New Feature
    Destination

    We’re thrilled to launch Custom Collabs, a brand-new way to collaborate with creators beyond our standard creator visit flow! Now, you have the flexibility to work with local creators, influencers, photographers, and more—on your own terms.

    Whether you’re looking to expand your existing creator visits or build unique collaborations, Custom Collabs makes it easy. Set up your projects the way you want, define your own process, and let us handle the communication, agreements, and coordination—all in one seamless experience.

    ✅ Total Flexibility – Work with creators how and when you need.

    ✅ Simplified Coordination – Keep messaging, agreements, and project details in one place.

    ✅ More Collaboration Opportunities – Connect with local talent, influencers, or photographers effortlessly.

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    Ready to give it a try? Explore Custom Collabs today, and let us know how we can make it even better for you! 🚀